Our Journey, Our Footprint

We officially launched The ABCs of Little Icons: Money Edition during a beautiful, joy-filled event that also celebrated the second birthday of Shikira’s daughter. The day brought together friends, family, and community members—including Councillor Mohamed Hashi and Candice James of the Max Roach Centre. It was vibrant, emotional, and full of purpose—a perfect start to the Little Icons journey.

In partnership with a pop-up organised by Fashion Meets Music, we spent a vibrant week inside John Lewis. Every single book sold out. The energy, the people, the support—it was a phenomenal experience and a powerful reminder of how far Little Icons can go.

At the Max Roach Centre, we sold our very first copies of The ABCs of Little Icons: Money Edition. A children’s centre full of energy, laughter, and purpose—it was the perfect place to begin our journey. This moment marked the start of something powerful.